Monthly Archives: April 2009
Who’s got the biggest ego?
I recently posted about not treating social media like a popularity contest. Well, now I stumble upon a new iPhone app called–ironically or appropriately or humorously–EGO. Ego lets you keep track of all yourself wherever you live online. Now you … Continue reading
Filed under Social Marketing
Your agency should have corporate experience
Yes, that’s right, your agency should have corporate experience. You may be thinking, “Of course they do, I’m not their first or only client. They work with corporations all the time.” Let me explain what I mean. Your agency contacts, … Continue reading
Filed under agency, client, Management, Marketing
Do you know Rebel Green?
I recently read on grain edit about the design work completed by Wink for Rebel Green, a local Milwaukee company with an admirable mission: to produce consumer goods that are locally produced and made from sustainable materials. What’s more, Rebel … Continue reading
Another example of Surprise Marketing–People as Fleas
I stumbled across this great example of Surprise Marketing on TheCoolHunter.net. It’s an ad for Frontline and JAKPETZ plastered across the floor of a shopping mall in Jakarta. Nice! I love it when good advertising and marketing knocks you out … Continue reading
Filed under Marketing, Surprise Marketing
Can you purposefully create a viral anything?
OK, besides bioengineering an actual virus, can you truly set out to create something viral? Viral videos, viral online campaign, viral advertising, viral marketing? I get a chuckle every time I read an article or overhear comments about a company … Continue reading
Filed under Marketing, Social Marketing
Is Google about to Tweet Twitter’s Horn?
Online chatter is pointing to a possible deal for Google to swallow Twitter: http://money.cnn.com/news/newsfeeds/siliconalley/start_ups/twitter_to_google_too_soon_2009_4.html Rumors like this spread quickly, so it’s too early to tell if this deal will happen. Twitter has seen enormous increases in usage and accounts, and … Continue reading
Filed under Marketing, Social Marketing
Follow-up to “Don’t treat Social Marketing like a popularity contest” post
A former colleague sent me a nice email about my post. He told me that he’s trying to balance needing a large, widespread audience to get your message out there with not being a “friend/follower” hoarder. I completely understand. Wanting … Continue reading
Filed under Social Marketing
Does the Marquette Interchange need marketing?
If you live in or near Milwaukee, or if you’ve passed through Wisconsin, chances are good that you’ve driven on the Marquette Interchange, the huge multi-level freeway knot that has been rebuilt over the past few years to the tune … Continue reading
Filed under Marketing
Amazon Kindle Revolution?
No, I don’t own a Kindle yet, but I just read a wildly interesting stat about the Kindle in relation to the New York Times: It costs the [New York] Times about twice as much money to print and deliver … Continue reading
CiCi’s Pizza Buffet knows Surprise Marketing
I’ve never been to a CiCi’s Pizza, but now I may need to check it out. Their latest marketing campaign involves dropping 1 million pennies across the country with a special sticker on one side. The sticker entitles you to … Continue reading
Filed under Surprise Marketing
