Monthly Archives: May 2009
I thought I was talking to Customer Service
I’ve been a long time customer of AT&T, through a few incarnations actually: AT&T, SBC, Cingular Wireless, at&t and AT&T Mobility. And, as a general rule, their customer service is usually good. The reps aren’t to blame for the systems, … Continue reading
Troubling times for name brands, now and forever?
Consumers are more often turning to store brands and “generic” brands instead of the big name brands. http://www.inc.com/news/articles/2009/05/store-brands.html This is not a short-term trend merely due to the current economic downturn. Consumers are finding similar or the same quality between … Continue reading
Filed under Advertising, Consumers, Marketing, Sales
Thanks for the spam: being a salesperson is tough, but it doesn’t mean you should be annoying
I was spammed by a local printer. Here’s the email: My name is Jack LASTNAME and I am the Account Executive at COMPANY in Milwaukee. At COMPANY we specialize in 4 color digital printing, which I am sure would be … Continue reading
Something better than movie preview commercials!
I don’t like the ads played before movie previews at the theatre. In fact, I hate them. Why? Because I’m absolutely forced to endure the commercial. I can’t get away from it. And I just paid a good amount of … Continue reading
Filed under Advertising, Consumers, innovation, Marketing, Surprise Marketing
Madsen Cycles Link Contest: Good Online Marketing
I had never heard of Madsen Cycles before, but I read about them at TheCoolHunter.net, a site I check out once in a while. Madsen is running a great contest and it’s a really good example of online marketing done … Continue reading
Filed under Advertising, Marketing, Social Marketing
Did I just buy myself a really expensive seedling?
It could have been bad timing–a really nice idea that was executed at the wrong time. Or it was a lack of communication. My local recreation center raised the monthly fee recently, and did so without any explanation. I could … Continue reading
Filed under Advertising, Consumers, Marketing
Now is not the time to second guess new hires
There’s a flood of great talent on the job market right now. And, believe it or not, the recession will end eventually, and when it does the economy will recharge and companies will begin hiring and growing again. The visionary … Continue reading
Filed under Human Resources
The Marketing of Loyalty and Reward Cards
First, a story. I stopped at a local grocery store, one that I hadn’t been to for quite a long time. I went to the customer service counter to ask to sign up for a reward card. All the grocery … Continue reading
Filed under Consumers, Marketing, Social Marketing, Uncategorized
Information Overload?
Information, news, entertainment, blogs, tweets, podcasts, videos…the amount and kinds created is increasing exponentially it seems. I often wonder when our society will reach its breaking point, the point at which we collectively begin to shut down and fight back … Continue reading
Filed under Advertising, Consumers, Marketing, Social Marketing, Surprise Marketing
Google algorithm knows which employees will quit?
It may fill some with hope and others with fear, but Google has apparently created an algorithm that can predict which employees are most likely to quit soon. http://online.wsj.com/article/SB124269038041932531.html The best use of this technology should be the targeting of … Continue reading
Filed under Human Resources, innovation
