Monthly Archives: June 2009
What should I measure?
I’ve been asked the question in a few different ways by clients both big and small, public and private, for profit and non-profit: “What should I measure?” “How do I know if my marketing is working?” “How do we prove … Continue reading
Filed under Advertising, agency, client, Consumers, Marketing, Sales, Social Marketing
Privacy in the age of Social Media
Most of us believe we have a right to privacy. How far that right goes is a matter of strong debate and a good share of legal wrangling. While most of us agree in general that privacy should be protected, … Continue reading
Filed under Consumers, Social Marketing
Beating the dead horse of advertising
You skip over the ads in magazines. You likely skip the ads in newspapers. More than likely you don’t even read the actual newspaper anymore. You use a DVR or Tivo to fast forward through annoying TV commercials. You ignore … Continue reading
Filed under Advertising, agency, Consumers, Marketing, Social Marketing, Surprise Marketing
Is it really OK to fail?
Innovative companies and business gurus repeatedly talk about learning through failure. They often state that failure shouldn’t be feared, that a business culture which allows failure to occur and learns from failure becomes a stronger company. Yes, it’s really OK … Continue reading
Filed under agency, client, Human Resources, innovation, Management, Marketing
