Monthly Archives: July 2009
Now everything and everyone gets a trailer. I like it.
Trailers aren’t just for movies anymore. With the wide availability of software, services and people for the creation of motion graphics as well as the ease of digital video production, trailers are everywhere. Picture books have trailers. Upcoming novels have … Continue reading
Filed under Advertising, Marketing, Social Marketing
Half-hearted marketing attempt worse than not trying at all
Today I received a small birthday card in the mail from a mortgage broker I worked with about 6 years ago. First of all, he was great to work with, and took the time to explain everything throughout the refinancing … Continue reading
Value vs. Volume with Social Media
Bill Gates personally gave up on Facebook while Microsoft as a company has invested $240 million into the social media giant. Gates said that Facebook “was just way too much trouble so I gave it up.” He also admitted that … Continue reading
Filed under Consumers, Social Marketing
The rise to power of Mommy (and Daddy) Bloggers
Mommy bloggers may stage a PR blackout in early August to show their contempt for the Federal Trade Commission (FTC) investigation into product reviews and endorsements by parent bloggers. The FTC may begin to apply advertising standards to social media. … Continue reading
Filed under Advertising, Consumers, Social Marketing
Bounty does Surprise Marketing right
Bounty paper towels staged some surprise marketing on the streets of New York and Los Angeles. People were suddenly confronted with a giant melting popsicle and a to-go coffee cup spill during their otherwise normal day. In the post on … Continue reading
Filed under Advertising, Surprise Marketing
The science… or maybe the art… of marketing
What is marketing–an art or a science? Or is it both? Or neither? Over the years I’ve noticed two tribes on the Island of Marketing: one tribe, Science, believes that measurement, metrics, methodology and hard facts can be used to … Continue reading
Filed under Advertising, Consumers, Marketing
In the web 2.0 world, do marketers matter?
In the web 2.0 world, do marketers matter? The question may make you laugh. The question may fill you with fear. The question may make you happy. Your reaction depends on who you are and what you do. If you’re … Continue reading
Filed under Advertising, Consumers, innovation, Marketing, Social Marketing
Big Brother and Amazon’s Ironic Kindle Controversy
In a twist of irony that couldn’t have been better scripted by Hollywood, Amazon erased all copies of George Orwell’s 1984 and Animal Farm from Kindles in the middle of the night and then credited user accounts for the purchases. … Continue reading
Filed under Consumers
Go ahead and try to unsubscribe.
Why do some companies continue to make it difficult for consumers to unsubscribe from email newsletters? Yes, they do it so you give up and decide not to unsubscribe. That’s how they keep you in their marketing web with the … Continue reading
Do we really want this to be the future of customer service?
I just read an email from MediaPost and the Social Media Insider titled “Social Media And The Saga Of The Lug Nuts.” Here’s a quick synopsis of the story: Catherine picks up her minivan from the service dept. at a … Continue reading
Filed under Consumers, Social Marketing
