Monthly Archives: July 2009
Where should I spend my marketing budget?
Based on the Neilsen survey results showing consumers trust “known people” and then “consumer opinions posted online” and “editorial content” and “brand websites” more than typical, traditional advertising channels (TV, radio, print) and way more than digital marketing channels (banner … Continue reading
Filed under Advertising, Consumers, Marketing, Social Marketing, Surprise Marketing
Who do you trust?
You could sing that line to the tune of the the Bo Diddly or George Thorogood song “Who do you love?” to get you thinking about who consumers trust when it comes to marketing, advertising and product/service recommendations. I was … Continue reading
Filed under Advertising, Consumers, Marketing, Social Marketing
The New York Times tries to be social
I read a tweet today that the newly appointed Social Media Editor at the New York Times, Jennifer Preston (@NYT_JenPreston), hasn’t tweeted (used Twitter) in a month. There’s even a blog posting about this “news.” With the sudden growth of … Continue reading
Filed under Social Marketing
You can’t handle the truth
Everyone knows the famous courtroom scene from “A Few Good Men” starring Jack Nicholson, Demi Moore and Tom Cruise. In his outburst, after Tom Cruise demands to know the truth, Jack Nicholson’s character yells, “You can’t handle the truth!” When … Continue reading
Filed under Advertising, agency, client, Marketing
Do giveaways work?
If you twitter at all you’ve seen the sudden popularity of “#moonfruit” which is a giveaway for a new MacBook every day for the next 10 days. It’ll be interesting to see how well this campaign works for Moonfruit. They’re … Continue reading
Filed under Advertising, Consumers, Marketing, Social Marketing
