Monthly Archives: November 2009
Social Media Delivers Patrons to Today’s Artists and Writers
I was always fascinated by the fact that thinkers, inventors and artists like DaVinci had patrons, someone to pay the bills and worry about the little, annoying and boring details while the artist was free to dream, create and innovate. … Continue reading
Filed under Consumers, innovation, Social Marketing
Fly Marketing is Surprise Marketing
Eichborn, a German publisher with a fly for a logo, attached very tiny, ultra-light banners to 200 flies to promote their booth at the Frankfurt Book Fair. These flies were like a fleet of miniature airplanes dragging promotional banners through … Continue reading
Filed under Surprise Marketing
