Eichborn, a German publisher with a fly for a logo, attached very tiny, ultra-light banners to 200 flies to promote their booth at the Frankfurt Book Fair. These flies were like a fleet of miniature airplanes dragging promotional banners through the skies of the fair.
You can find a video of the promotion (and the reactions of the crowd) at www.eichborn.de or on YouTube.
This is another fantastic example of surprise marketing done right–use a unique and humorous approach to knock people out of their routine and get them to take notice and talk about your brand.
Well done, Eichborn.
