Monthly Archives: February 2010

February 9, 2010

Getting over the fear of social marketing

You can see the fear in their eyes. You can see it in their body language during meetings when the topic comes up. It’s the fear of social marketing. Sure, everyone is talking about social marketing, but a lot of … Continue reading →

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February 6, 2010

Why customer service must be on the front lines of social marketing

I recently read again about the Dooce/Maytag saga (September 2009), and it got me thinking about customer service in the age of social media. Here’s the story : Dooce, aka Heather B. Armstrong, aka THE Mommy Blogger, had a problem … Continue reading →

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February 4, 2010

A social marketing expert guaranteed me 10,000 Twitter followers in 30 days!

Beware the self-proclaimed social marketing expert. This post at Mashable (from WAY back in December 2009, ancient news in some circles) made me laugh when I first read it.  There were nearly 16,000 social marketing or social media experts on … Continue reading →

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