How do you market premium non-stick cookware. With skateboarding stir fry ingredients, of course! What a great way to draw attention to your product and get people talking. The social media legs of the event is the icing on top.
To take it further, the cookware company could have a few skateboarding stir fry prawns, eggs and fish attend other skateboarding events and perform tricks, hand out fliers or coupons, and pose for pictures.
Today, your marketing needs to be unexpected and worth talking about. Anything but expected, forgettable and avoidable.
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