Category Archives: Advertising
Surprise Marketing Example: Skateboarding Stir Fry Ingredients
How do you market premium non-stick cookware. With skateboarding stir fry ingredients, of course! What a great way to draw attention to your product and get people talking. The social media legs of the event is the icing on top. … Continue reading
Filed under Advertising, Consumers, Marketing, Social Marketing, Surprise Marketing
Hello, I’m a media executive, and I’m embarrassingly out of touch.
Please read this brief article before proceeding: http://bit.ly/aBM1w8 OK. Wow, huh? No wonder newspapers are failing. First, the insulated corporate-think is breath-taking. Look, the term “free content” means content is free for consumers. If your newspaper doesn’t charge for online … Continue reading
Filed under Advertising, Consumers, Marketing, Social Marketing
A social marketing expert guaranteed me 10,000 Twitter followers in 30 days!
Beware the self-proclaimed social marketing expert. This post at Mashable (from WAY back in December 2009, ancient news in some circles) made me laugh when I first read it. There were nearly 16,000 social marketing or social media experts on … Continue reading
Filed under Advertising, client, Consumers, Marketing, Sales, Social Marketing
Are You Marketing to Yourself?
It’s very easy to believe that you absolutely know how, when and where best to reach your customers and prospects with your marketing messages. Especially after many years of experience with a specific marketplace, you can easily fall into the … Continue reading
Filed under Advertising, agency, client, Consumers, Marketing, Sales, Social Marketing
Everyone’s worried about measurement
It’s not just digital marketing that’s worried about measurement. Nielsen is directly in the cross hairs of the major TV companies, big advertisers and some of the biggest ad companies. Top TV companies are banding together to form a new … Continue reading
Filed under Advertising, agency, Consumers, Marketing
Now everything and everyone gets a trailer. I like it.
Trailers aren’t just for movies anymore. With the wide availability of software, services and people for the creation of motion graphics as well as the ease of digital video production, trailers are everywhere. Picture books have trailers. Upcoming novels have … Continue reading
Filed under Advertising, Marketing, Social Marketing
The rise to power of Mommy (and Daddy) Bloggers
Mommy bloggers may stage a PR blackout in early August to show their contempt for the Federal Trade Commission (FTC) investigation into product reviews and endorsements by parent bloggers. The FTC may begin to apply advertising standards to social media. … Continue reading
Filed under Advertising, Consumers, Social Marketing
