Category Archives: Advertising
Bounty does Surprise Marketing right
Bounty paper towels staged some surprise marketing on the streets of New York and Los Angeles. People were suddenly confronted with a giant melting popsicle and a to-go coffee cup spill during their otherwise normal day. In the post on … Continue reading
Filed under Advertising, Surprise Marketing
The science… or maybe the art… of marketing
What is marketing–an art or a science? Or is it both? Or neither? Over the years I’ve noticed two tribes on the Island of Marketing: one tribe, Science, believes that measurement, metrics, methodology and hard facts can be used to … Continue reading
Filed under Advertising, Consumers, Marketing
In the web 2.0 world, do marketers matter?
In the web 2.0 world, do marketers matter? The question may make you laugh. The question may fill you with fear. The question may make you happy. Your reaction depends on who you are and what you do. If you’re … Continue reading
Filed under Advertising, Consumers, innovation, Marketing, Social Marketing
Where should I spend my marketing budget?
Based on the Neilsen survey results showing consumers trust “known people” and then “consumer opinions posted online” and “editorial content” and “brand websites” more than typical, traditional advertising channels (TV, radio, print) and way more than digital marketing channels (banner … Continue reading
Filed under Advertising, Consumers, Marketing, Social Marketing, Surprise Marketing
Who do you trust?
You could sing that line to the tune of the the Bo Diddly or George Thorogood song “Who do you love?” to get you thinking about who consumers trust when it comes to marketing, advertising and product/service recommendations. I was … Continue reading
Filed under Advertising, Consumers, Marketing, Social Marketing
You can’t handle the truth
Everyone knows the famous courtroom scene from “A Few Good Men” starring Jack Nicholson, Demi Moore and Tom Cruise. In his outburst, after Tom Cruise demands to know the truth, Jack Nicholson’s character yells, “You can’t handle the truth!” When … Continue reading
Filed under Advertising, agency, client, Marketing
Do giveaways work?
If you twitter at all you’ve seen the sudden popularity of “#moonfruit” which is a giveaway for a new MacBook every day for the next 10 days. It’ll be interesting to see how well this campaign works for Moonfruit. They’re … Continue reading
Filed under Advertising, Consumers, Marketing, Social Marketing
What should I measure?
I’ve been asked the question in a few different ways by clients both big and small, public and private, for profit and non-profit: “What should I measure?” “How do I know if my marketing is working?” “How do we prove … Continue reading
Filed under Advertising, agency, client, Consumers, Marketing, Sales, Social Marketing
Beating the dead horse of advertising
You skip over the ads in magazines. You likely skip the ads in newspapers. More than likely you don’t even read the actual newspaper anymore. You use a DVR or Tivo to fast forward through annoying TV commercials. You ignore … Continue reading
Filed under Advertising, agency, Consumers, Marketing, Social Marketing, Surprise Marketing
Troubling times for name brands, now and forever?
Consumers are more often turning to store brands and “generic” brands instead of the big name brands. http://www.inc.com/news/articles/2009/05/store-brands.html This is not a short-term trend merely due to the current economic downturn. Consumers are finding similar or the same quality between … Continue reading
Filed under Advertising, Consumers, Marketing, Sales
