Category Archives: agency
Don’t make budget discussions awkward
Ah, yes, the budget discussion. Why do some people treat it like sharing an online banking password, or make it as awkward as asking someone to prom? The budget discussion should be one of the first topics of discussion between … Continue reading
Are You Marketing to Yourself?
It’s very easy to believe that you absolutely know how, when and where best to reach your customers and prospects with your marketing messages. Especially after many years of experience with a specific marketplace, you can easily fall into the … Continue reading
Filed under Advertising, agency, client, Consumers, Marketing, Sales, Social Marketing
Everyone’s worried about measurement
It’s not just digital marketing that’s worried about measurement. Nielsen is directly in the cross hairs of the major TV companies, big advertisers and some of the biggest ad companies. Top TV companies are banding together to form a new … Continue reading
Filed under Advertising, agency, Consumers, Marketing
You can’t handle the truth
Everyone knows the famous courtroom scene from “A Few Good Men” starring Jack Nicholson, Demi Moore and Tom Cruise. In his outburst, after Tom Cruise demands to know the truth, Jack Nicholson’s character yells, “You can’t handle the truth!” When … Continue reading
Filed under Advertising, agency, client, Marketing
What should I measure?
I’ve been asked the question in a few different ways by clients both big and small, public and private, for profit and non-profit: “What should I measure?” “How do I know if my marketing is working?” “How do we prove … Continue reading
Filed under Advertising, agency, client, Consumers, Marketing, Sales, Social Marketing
Beating the dead horse of advertising
You skip over the ads in magazines. You likely skip the ads in newspapers. More than likely you don’t even read the actual newspaper anymore. You use a DVR or Tivo to fast forward through annoying TV commercials. You ignore … Continue reading
Filed under Advertising, agency, Consumers, Marketing, Social Marketing, Surprise Marketing
Is it really OK to fail?
Innovative companies and business gurus repeatedly talk about learning through failure. They often state that failure shouldn’t be feared, that a business culture which allows failure to occur and learns from failure becomes a stronger company. Yes, it’s really OK … Continue reading
Filed under agency, client, Human Resources, innovation, Management, Marketing
Thanks for the spam: being a salesperson is tough, but it doesn’t mean you should be annoying
I was spammed by a local printer. Here’s the email: My name is Jack LASTNAME and I am the Account Executive at COMPANY in Milwaukee. At COMPANY we specialize in 4 color digital printing, which I am sure would be … Continue reading
What a concept!
I just read an article about “cool hunter” Josh Spear. I’ve been a routine reader of JoshSpear.com for the past few years. It keeps me up to date on new products, artists, concepts and other interesting finds and ideas. The … Continue reading
Why is there always a “devil’s advocate” in meetings?
There’s one in nearly every meeting of any importance–the devil’s advocate. The one person who never seems to have an original idea or even a strong personal opinion, but always jumps into the conversation by first stating that they’re “just … Continue reading
Filed under agency, client, innovation, Management, Marketing, Uncategorized
