Category Archives: client
Don’t make budget discussions awkward
Ah, yes, the budget discussion. Why do some people treat it like sharing an online banking password, or make it as awkward as asking someone to prom? The budget discussion should be one of the first topics of discussion between … Continue reading
A social marketing expert guaranteed me 10,000 Twitter followers in 30 days!
Beware the self-proclaimed social marketing expert. This post at Mashable (from WAY back in December 2009, ancient news in some circles) made me laugh when I first read it. There were nearly 16,000 social marketing or social media experts on … Continue reading
Filed under Advertising, client, Consumers, Marketing, Sales, Social Marketing
Are You Marketing to Yourself?
It’s very easy to believe that you absolutely know how, when and where best to reach your customers and prospects with your marketing messages. Especially after many years of experience with a specific marketplace, you can easily fall into the … Continue reading
Filed under Advertising, agency, client, Consumers, Marketing, Sales, Social Marketing
Half-hearted marketing attempt worse than not trying at all
Today I received a small birthday card in the mail from a mortgage broker I worked with about 6 years ago. First of all, he was great to work with, and took the time to explain everything throughout the refinancing … Continue reading
You can’t handle the truth
Everyone knows the famous courtroom scene from “A Few Good Men” starring Jack Nicholson, Demi Moore and Tom Cruise. In his outburst, after Tom Cruise demands to know the truth, Jack Nicholson’s character yells, “You can’t handle the truth!” When … Continue reading
Filed under Advertising, agency, client, Marketing
What should I measure?
I’ve been asked the question in a few different ways by clients both big and small, public and private, for profit and non-profit: “What should I measure?” “How do I know if my marketing is working?” “How do we prove … Continue reading
Filed under Advertising, agency, client, Consumers, Marketing, Sales, Social Marketing
Is it really OK to fail?
Innovative companies and business gurus repeatedly talk about learning through failure. They often state that failure shouldn’t be feared, that a business culture which allows failure to occur and learns from failure becomes a stronger company. Yes, it’s really OK … Continue reading
Filed under agency, client, Human Resources, innovation, Management, Marketing
Thanks for the spam: being a salesperson is tough, but it doesn’t mean you should be annoying
I was spammed by a local printer. Here’s the email: My name is Jack LASTNAME and I am the Account Executive at COMPANY in Milwaukee. At COMPANY we specialize in 4 color digital printing, which I am sure would be … Continue reading
What a concept!
I just read an article about “cool hunter” Josh Spear. I’ve been a routine reader of JoshSpear.com for the past few years. It keeps me up to date on new products, artists, concepts and other interesting finds and ideas. The … Continue reading
