Category Archives: client
Why is there always a “devil’s advocate” in meetings?
There’s one in nearly every meeting of any importance–the devil’s advocate. The one person who never seems to have an original idea or even a strong personal opinion, but always jumps into the conversation by first stating that they’re “just … Continue reading
Filed under agency, client, innovation, Management, Marketing, Uncategorized
Is stock photography a necessary evil?
I think consumers can smell stock photography from a mile away. I know anyone in advertising or marketing sure can. In a world with rapid turnaround times for advertising and marketing projects, and the explosion in web content, stock photography … Continue reading
Filed under Advertising, agency, client, Design, Marketing
Is advertising (and marketing) just a numbers game?
“It takes at least 6 impressions for a consumer to notice your ad.” “A full-page, 4-color magazine ad has 83% of the value of a 30-second television commercial.” “An Internet banner ad has 16% of the value of a 30-second … Continue reading
Filed under Advertising, agency, client, Marketing, Social Marketing, Surprise Marketing
Your agency should have corporate experience
Yes, that’s right, your agency should have corporate experience. You may be thinking, “Of course they do, I’m not their first or only client. They work with corporations all the time.” Let me explain what I mean. Your agency contacts, … Continue reading
Filed under agency, client, Management, Marketing
