Category Archives: Consumers
Surprise Marketing Example: Skateboarding Stir Fry Ingredients
How do you market premium non-stick cookware. With skateboarding stir fry ingredients, of course! What a great way to draw attention to your product and get people talking. The social media legs of the event is the icing on top. … Continue reading
Filed under Advertising, Consumers, Marketing, Social Marketing, Surprise Marketing
Hello, I’m a media executive, and I’m embarrassingly out of touch.
Please read this brief article before proceeding: http://bit.ly/aBM1w8 OK. Wow, huh? No wonder newspapers are failing. First, the insulated corporate-think is breath-taking. Look, the term “free content” means content is free for consumers. If your newspaper doesn’t charge for online … Continue reading
Filed under Advertising, Consumers, Marketing, Social Marketing
A social marketing expert guaranteed me 10,000 Twitter followers in 30 days!
Beware the self-proclaimed social marketing expert. This post at Mashable (from WAY back in December 2009, ancient news in some circles) made me laugh when I first read it. There were nearly 16,000 social marketing or social media experts on … Continue reading
Filed under Advertising, client, Consumers, Marketing, Sales, Social Marketing
Toys R Us Demonstrates How to Turn Current Customers into Former Customers
I ordered a big dollhouse from Toys R Us online. It arrived on my doorstep in a giant box with a huge full-color picture of the dollhouse and accessories on the side of the box. It wasn’t shipped in a … Continue reading
Social Media Delivers Patrons to Today’s Artists and Writers
I was always fascinated by the fact that thinkers, inventors and artists like DaVinci had patrons, someone to pay the bills and worry about the little, annoying and boring details while the artist was free to dream, create and innovate. … Continue reading
Filed under Consumers, innovation, Social Marketing
How to Improve Yoplait’s Save Lids to Save Lives Program
I grabbed a Yoplait yogurt out of my fridge and couldn’t help but notice the pink lid. Yes, Yoplait is running their pink lid “Save Lids to Save Lives” campaign in support of Susan G. Komen for the Cure. I’m … Continue reading
Filed under Consumers, Marketing, Sales, Social Marketing
Are You Marketing to Yourself?
It’s very easy to believe that you absolutely know how, when and where best to reach your customers and prospects with your marketing messages. Especially after many years of experience with a specific marketplace, you can easily fall into the … Continue reading
Filed under Advertising, agency, client, Consumers, Marketing, Sales, Social Marketing
Who wants to be the next Matt Drudge?
If you’re starting a blog to develop your own online cash cow, well get in line. There are thousands of people already in line ahead of you. Sure, it might happen, and I wish you the greatest luck and success. … Continue reading
Filed under Consumers, Social Marketing
