Category Archives: Consumers
Everyone’s worried about measurement
It’s not just digital marketing that’s worried about measurement. Nielsen is directly in the cross hairs of the major TV companies, big advertisers and some of the biggest ad companies. Top TV companies are banding together to form a new … Continue reading
Filed under Advertising, agency, Consumers, Marketing
How to handle the rush to complain on Twitter?
I hear more and more stories of seemingly minor customer service issues being trumpeted on Twitter to cause damage to a brand. These posts are also meant to gain the attention of others on Twitter and the brand itself. Twitter … Continue reading
Filed under Consumers, Social Marketing
How Can We Stop the Slow Death of Newspapers?
Newspapers across the country are dying. Subscriptions are down. Newspapers are struggling with revenue streams for their online presence. Advertising is down. Some newspapers are limiting themselves to one edition per day, or a few editions per week instead of … Continue reading
Filed under Consumers, innovation
Getting to the game a little late
The Wall Street Journal is working internally on a WSJ Connect, a “LinkedIn Killer” to compete with the biggest name in business-focused social networking. The Wall Street Journal is owned by News Corporation. News Corporation also owns MySpace, which it … Continue reading
Filed under Consumers, innovation, Social Marketing
Easy Access Doesn’t Make Copyright Infringement OK
In June, a Minneapolis jury awarded $1.92 million in a case of willful copyright infringement for 24 songs. The defendant in the case was 32 years old. Late last week a jury decided that a 25 year old Boston University … Continue reading
Filed under Consumers
Value vs. Volume with Social Media
Bill Gates personally gave up on Facebook while Microsoft as a company has invested $240 million into the social media giant. Gates said that Facebook “was just way too much trouble so I gave it up.” He also admitted that … Continue reading
Filed under Consumers, Social Marketing
The rise to power of Mommy (and Daddy) Bloggers
Mommy bloggers may stage a PR blackout in early August to show their contempt for the Federal Trade Commission (FTC) investigation into product reviews and endorsements by parent bloggers. The FTC may begin to apply advertising standards to social media. … Continue reading
Filed under Advertising, Consumers, Social Marketing
