Category Archives: Management
Is it really OK to fail?
Innovative companies and business gurus repeatedly talk about learning through failure. They often state that failure shouldn’t be feared, that a business culture which allows failure to occur and learns from failure becomes a stronger company. Yes, it’s really OK … Continue reading
Filed under agency, client, Human Resources, innovation, Management, Marketing
Manager vs. Leader
I’ve noticed that more companies are using “manager” and “leader” interchangeably when describing management and employee relationships. “Talk with your leader about any concerns regarding the new policy.” “Leaders will be meeting with their teams to review the annual review … Continue reading
Filed under Consumers, Human Resources, Management
New Management Needed
I guess nothing is shocking, but this recent Zogby poll made me do a double-take: 73% of U.S. workers describe themselves as “disengaged” – that is, doing the bare minimum required – and 80% say they want more freedom. The … Continue reading
Filed under Human Resources, Management
Why is there always a “devil’s advocate” in meetings?
There’s one in nearly every meeting of any importance–the devil’s advocate. The one person who never seems to have an original idea or even a strong personal opinion, but always jumps into the conversation by first stating that they’re “just … Continue reading
Filed under agency, client, innovation, Management, Marketing, Uncategorized
The value of business books
I’m not a voracious reader of business books, but I’ve read my fair share of them over the years. The number of them available is staggering–Permission Marketing, Good to Great, Blue Ocean Strategy and on and on. And on. I’ve … Continue reading
Filed under innovation, Management, Marketing
Does FREE work?
Does FREE work for business, for sales, for marketing? Yes and no. Yes, it’ll get you instant traction, it can gain you lots of new friends, followers, customers, fans, but it sure won’t make you any money. No, there’s a … Continue reading
Filed under Management, Marketing, Sales, Social Marketing
Your agency should have corporate experience
Yes, that’s right, your agency should have corporate experience. You may be thinking, “Of course they do, I’m not their first or only client. They work with corporations all the time.” Let me explain what I mean. Your agency contacts, … Continue reading
Filed under agency, client, Management, Marketing
Do you have a bad case of Analysis Paralysis?
You’ve encountered this debilitating disease and its terrible symptoms–the blank stare, glassy eyes, the talking in circles, second-guessing, endless discussion, lack of decision-making, the requests for multiple spreadsheets, graphs, charts and reports, and the victims left saying “Umm… ahh… let … Continue reading
Filed under Management, Marketing, Sales, Social Marketing
Find the simple solution
I’m often reminded in business that the simple solution is almost always the best solution. Yet, a good number of business people make their living by devising complex, convoluted and expensive solutions. These are the same people that relish using … Continue reading
Filed under Management, Marketing, Sales, Social Marketing, Surprise Marketing
