Category Archives: Social Marketing
Who wants to be the next Matt Drudge?
If you’re starting a blog to develop your own online cash cow, well get in line. There are thousands of people already in line ahead of you. Sure, it might happen, and I wish you the greatest luck and success. … Continue reading
Filed under Consumers, Social Marketing
How to handle the rush to complain on Twitter?
I hear more and more stories of seemingly minor customer service issues being trumpeted on Twitter to cause damage to a brand. These posts are also meant to gain the attention of others on Twitter and the brand itself. Twitter … Continue reading
Filed under Consumers, Social Marketing
Getting to the game a little late
The Wall Street Journal is working internally on a WSJ Connect, a “LinkedIn Killer” to compete with the biggest name in business-focused social networking. The Wall Street Journal is owned by News Corporation. News Corporation also owns MySpace, which it … Continue reading
Filed under Consumers, innovation, Social Marketing
Now everything and everyone gets a trailer. I like it.
Trailers aren’t just for movies anymore. With the wide availability of software, services and people for the creation of motion graphics as well as the ease of digital video production, trailers are everywhere. Picture books have trailers. Upcoming novels have … Continue reading
Filed under Advertising, Marketing, Social Marketing
Value vs. Volume with Social Media
Bill Gates personally gave up on Facebook while Microsoft as a company has invested $240 million into the social media giant. Gates said that Facebook “was just way too much trouble so I gave it up.” He also admitted that … Continue reading
Filed under Consumers, Social Marketing
The rise to power of Mommy (and Daddy) Bloggers
Mommy bloggers may stage a PR blackout in early August to show their contempt for the Federal Trade Commission (FTC) investigation into product reviews and endorsements by parent bloggers. The FTC may begin to apply advertising standards to social media. … Continue reading
Filed under Advertising, Consumers, Social Marketing
In the web 2.0 world, do marketers matter?
In the web 2.0 world, do marketers matter? The question may make you laugh. The question may fill you with fear. The question may make you happy. Your reaction depends on who you are and what you do. If you’re … Continue reading
Filed under Advertising, Consumers, innovation, Marketing, Social Marketing
There’s a big difference between being anonymous and being anonymous online
There’s a big difference between being anonymous and being anonymous online. A huge difference. CNN posted a story about the outing of anonymous bloggers. They cited stories about bloggers forced to reveal their true identities when they had preferred to … Continue reading →
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Filed under Social Marketing
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