Category Archives: Surprise Marketing
Surprise Marketing Example: Skateboarding Stir Fry Ingredients
How do you market premium non-stick cookware. With skateboarding stir fry ingredients, of course! What a great way to draw attention to your product and get people talking. The social media legs of the event is the icing on top. … Continue reading
Filed under Advertising, Consumers, Marketing, Social Marketing, Surprise Marketing
Blowing Marketing Bubbles with Trouble Gum
I’m a fan of Matthew Cordell’s work in general, and specifically his first book as both author and illustrator, Trouble Gum. I stumbled upon Matthew’s work a couple years ago when I was checking out the snowflakes for Robert’s Snow, … Continue reading
Filed under Social Marketing, Surprise Marketing
Fly Marketing is Surprise Marketing
Eichborn, a German publisher with a fly for a logo, attached very tiny, ultra-light banners to 200 flies to promote their booth at the Frankfurt Book Fair. These flies were like a fleet of miniature airplanes dragging promotional banners through … Continue reading
Filed under Surprise Marketing
Bounty does Surprise Marketing right
Bounty paper towels staged some surprise marketing on the streets of New York and Los Angeles. People were suddenly confronted with a giant melting popsicle and a to-go coffee cup spill during their otherwise normal day. In the post on … Continue reading
Filed under Advertising, Surprise Marketing
Where should I spend my marketing budget?
Based on the Neilsen survey results showing consumers trust “known people” and then “consumer opinions posted online” and “editorial content” and “brand websites” more than typical, traditional advertising channels (TV, radio, print) and way more than digital marketing channels (banner … Continue reading
Filed under Advertising, Consumers, Marketing, Social Marketing, Surprise Marketing
Beating the dead horse of advertising
You skip over the ads in magazines. You likely skip the ads in newspapers. More than likely you don’t even read the actual newspaper anymore. You use a DVR or Tivo to fast forward through annoying TV commercials. You ignore … Continue reading
Filed under Advertising, agency, Consumers, Marketing, Social Marketing, Surprise Marketing
Something better than movie preview commercials!
I don’t like the ads played before movie previews at the theatre. In fact, I hate them. Why? Because I’m absolutely forced to endure the commercial. I can’t get away from it. And I just paid a good amount of … Continue reading
Filed under Advertising, Consumers, innovation, Marketing, Surprise Marketing
Information Overload?
Information, news, entertainment, blogs, tweets, podcasts, videos…the amount and kinds created is increasing exponentially it seems. I often wonder when our society will reach its breaking point, the point at which we collectively begin to shut down and fight back … Continue reading
Filed under Advertising, Consumers, Marketing, Social Marketing, Surprise Marketing
Mary Nohl, Pixar and Marketing
Mary Nohl is a now famous Milwaukee artist and sculptor. Mary was known as the Witch of the North Shore, named by local kids who would dare to visit her strange home and yard near Lake Michigan on Milwaukee’s North … Continue reading
Filed under Advertising, Consumers, Marketing, Surprise Marketing
