Category Archives: Surprise Marketing
Signal vs. Noise: Surprise Marketing
I’ve been thinking a lot lately about signal vs. noise and the pressure it puts on marketing and advertising. All consumers are trying to shut out advertising and marketing messages from their media. Just look at the growth of DVRs, … Continue reading
Filed under Advertising, Consumers, Marketing, Social Marketing, Surprise Marketing
Is Honest Marketing an oxymoron?
I’d like to think that honest marketing is not an oxymoron. Unfortunately, I think most people would agree that it is. Most people also lump marketing, sales and advertising together into a mass of misinformation, lies and double talk. Marketing … Continue reading
Filed under Advertising, Marketing, Sales, Social Marketing, Surprise Marketing
Is advertising (and marketing) just a numbers game?
“It takes at least 6 impressions for a consumer to notice your ad.” “A full-page, 4-color magazine ad has 83% of the value of a 30-second television commercial.” “An Internet banner ad has 16% of the value of a 30-second … Continue reading
Filed under Advertising, agency, client, Marketing, Social Marketing, Surprise Marketing
Another example of Surprise Marketing–People as Fleas
I stumbled across this great example of Surprise Marketing on TheCoolHunter.net. It’s an ad for Frontline and JAKPETZ plastered across the floor of a shopping mall in Jakarta. Nice! I love it when good advertising and marketing knocks you out … Continue reading
Filed under Marketing, Surprise Marketing
CiCi’s Pizza Buffet knows Surprise Marketing
I’ve never been to a CiCi’s Pizza, but now I may need to check it out. Their latest marketing campaign involves dropping 1 million pennies across the country with a special sticker on one side. The sticker entitles you to … Continue reading
Filed under Surprise Marketing
Find the simple solution
I’m often reminded in business that the simple solution is almost always the best solution. Yet, a good number of business people make their living by devising complex, convoluted and expensive solutions. These are the same people that relish using … Continue reading
Filed under Management, Marketing, Sales, Social Marketing, Surprise Marketing
Now that’s great marketing: KFC to repair potholes
Consumers are tuning out and turning off advertising. That’s no surprise. So, how do you break through the clutter? I’m a big proponent of Surprise Marketing…touching consumers through unique and creative marketing activities where they don’t expect it, where it … Continue reading
Filed under Marketing, Surprise Marketing
