Category Archives: Uncategorized
The myth of multi-tasking efficiencies
I was on a webinar (yes, the word has stuck around much to my chagrin) today and while I was listening on the phone and watching on my notebook, the host pushed a message onscreen to join the conversation on … Continue reading
Filed under Uncategorized
The Marketing of Loyalty and Reward Cards
First, a story. I stopped at a local grocery store, one that I hadn’t been to for quite a long time. I went to the customer service counter to ask to sign up for a reward card. All the grocery … Continue reading
Filed under Consumers, Marketing, Social Marketing, Uncategorized
Why is there always a “devil’s advocate” in meetings?
There’s one in nearly every meeting of any importance–the devil’s advocate. The one person who never seems to have an original idea or even a strong personal opinion, but always jumps into the conversation by first stating that they’re “just … Continue reading
Filed under agency, client, innovation, Management, Marketing, Uncategorized
