Comments for ENORMOUS

Comment on Don’t make budget discussions awkward by guensejus

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Comment on Blowing Marketing Bubbles with Trouble Gum by Jessalyn

Jessalyn — Tue, 12 Apr 2011 12:32:08 +0000

That’s really thinkgni out of the box. Thanks!

Comment on A social marketing expert guaranteed me 10,000 Twitter followers in 30 days! by John Zajaros

John Zajaros — Fri, 05 Feb 2010 06:24:14 +0000

Yes! Absolutely! I have been saying the same thing for more than a year now. I have upwards of 30,000 followers on various Twitter pages and across social media probably over 50k. It makes absolutely no difference whatsoever how many you have if you fail to make the necessary connections, build relationships, and establish trust and authority in your niche or area of expertise.

Again, well said. I have said it over again…perhaps the echo will build some day, huh?

John Zajaros

Comment on A social marketing expert guaranteed me 10,000 Twitter followers in 30 days! by kmengwasser

kmengwasser — Thu, 04 Feb 2010 20:54:03 +0000

Thanks for the comment, Wayne. Absolutely I was referring to the generic term “social marketing expert.”

You give some great examples of real businesses using social marketing to produce real results without focusing on quantity of followers but rather the quality of followers. Thanks for sharing.

And I like your analogy to “contractors” in home remodeling. Spot on.

Sounds like you’ve got a great handle on social marketing strategy for your clients. Good luck!

Comment on A social marketing expert guaranteed me 10,000 Twitter followers in 30 days! by Wayne Clayton

Wayne Clayton — Thu, 04 Feb 2010 20:24:17 +0000

Hello,
Your article came to my attention via Google Alerts. I want to state that you are not talking about SocialMarketingExpert.org, rather the generic term social marketing expert.

It’s funny…I started using this phrase almost 4 years ago and there were only a handful of people who used it too. Today, it’s a phrase that seems to get easily bantered about.

The industry of “experts” who do social media marketing is akin to the Contracting/Home Remodeling business. Every guy who did home repairs of any kind and had a truck and ladder all of the sudden became a Contractor. Obvoulsy having the tools does not an expert make. Many of these “experts” you speak of are frustrated internet marketers who couldnt make a buck but knew just enought to speak the lingo and sound authoritative and decided to try their hand at Social Media Marketing.

So it’s no surprise that they make outlandish claims…and worse yet do not have ANY idea how to make them come to pass. I can get someone 10,000 Twitter followers, but as you alluded…why? Does it serve their business goals to have 10,000 followers or does it just look good?

I have one insurance agent that even though he only has a few hundred followers, 35% of his leads and consequent business has come from his social media marketing efforts. He wants larger followers, but is making money even with just the handful of followers now. Another business I just talked to a few weeks ago (a mobile dog grooming business) is experiencing the same success. Ironically, both have only been doing social media marketing with advice from a real Social Marketing Expert for about 4 months. Bigger and better results are being built into a strategy that will unfold over the next year. That’s the “aligning social marketing with your business objectives” you talk about…

One last word about so-called social media marketing experts is most only have a handful of sites in their portfolio to use: namely Facebook, Twitter, LinkedIn and maybe MySpace. Whereas I have over 2500 social media marketing type sites that we can work someone into dependent on their goals and objectives as well as their market and who they’d like to reach. Sometimes it’s better to put a clients message in a less crowded social media platform.

Thanks,
Wayne Clayton
Social Media Marketing Advisor
SocialMarketingExpert.org

Comment on Toys R Us Demonstrates How to Turn Current Customers into Former Customers by tillybud

tillybud — Wed, 16 Dec 2009 18:43:55 +0000

Good on you! I boycott every store that gives me bad service…the trouble is, I’m rapidly running out of supermarkets to shop in.

Keep complaining – it’s the only way anything will change for the poor customer.

Comment on Google algorithm knows which employees will quit? by Google’s Approach to Employee Engagement: Surprise! It’s an Algorithm | MyStrategicPlan

Mon, 12 Oct 2009 17:52:58 +0000

[...] Google algorithm knows which employees will quit? [...]

Comment on How to handle the rush to complain on Twitter? by E F Orwell

E F Orwell — Thu, 13 Aug 2009 13:27:35 +0000

The UK Libel Laws have taken another step into the abyss and could signal the end of Free Speech. A UK based media club, The Groucho Club which is owned by a billion pound corporation ‘Graphite Capital’ have launched a one of kind High Court action for a pre publishing test case for libel against Tyrone D Murphy, the author of an exposé book about the club. The book has not been completed yet and the case seems to be based on what could be written and not what has been written.

The writer is defending this action in person as the costs are astronomical and I am supporting this writer and his cause. All writers and journalists should also support him as he is in the forefront of the battle for free speech.

What do you make of this type of case where a legal action can be taken against a writer of a book that has not been written yet? This action is certainly a threat against all writers and journalists

http://www.g-book.co.uk is the book web site

Comment on How Can We Stop the Slow Death of Newspapers? by David Kass

David Kass — Wed, 05 Aug 2009 17:17:09 +0000

Let them die… let them all die. I see no purpose in supporting a dying media, or car company in that matter.

Comment on Do we really want this to be the future of customer service? by Yvette

Yvette — Thu, 23 Jul 2009 21:30:59 +0000

Thank-you!! People forget that we are not perfect 24/7. Yes I try to my job the best that I can each and everyday that I work, but try as I might I am not always sucessful at this goal. I am a resturant manager and I find it very frustrating that people are just not very understanding. Things go wrong sometimes, like I said before that we are not perfect 24/7. Your right twitter is dangerous. When you are twittering and bashing a business you could be costing someone their job. Yes if it was really bad then say something while you are there. I know that I would like to fix it for you then. Also think about that day at work that was just awful for you, how would you feel if you later read about it on twitter? Or your boss called you into their office to let you go because of it?