Tag Archives: Advertising
Hello, I’m a media executive, and I’m embarrassingly out of touch.
Please read this brief article before proceeding: http://bit.ly/aBM1w8 OK. Wow, huh? No wonder newspapers are failing. First, the insulated corporate-think is breath-taking. Look, the term “free content” means content is free for consumers. If your newspaper doesn’t charge for online … Continue reading
Filed under Advertising, Consumers, Marketing, Social Marketing
Everyone’s worried about measurement
It’s not just digital marketing that’s worried about measurement. Nielsen is directly in the cross hairs of the major TV companies, big advertisers and some of the biggest ad companies. Top TV companies are banding together to form a new … Continue reading
Filed under Advertising, agency, Consumers, Marketing
Who do you trust?
You could sing that line to the tune of the the Bo Diddly or George Thorogood song “Who do you love?” to get you thinking about who consumers trust when it comes to marketing, advertising and product/service recommendations. I was … Continue reading
Filed under Advertising, Consumers, Marketing, Social Marketing
What should I measure?
I’ve been asked the question in a few different ways by clients both big and small, public and private, for profit and non-profit: “What should I measure?” “How do I know if my marketing is working?” “How do we prove … Continue reading
Filed under Advertising, agency, client, Consumers, Marketing, Sales, Social Marketing
Information Overload?
Information, news, entertainment, blogs, tweets, podcasts, videos…the amount and kinds created is increasing exponentially it seems. I often wonder when our society will reach its breaking point, the point at which we collectively begin to shut down and fight back … Continue reading
Filed under Advertising, Consumers, Marketing, Social Marketing, Surprise Marketing
Is Honest Marketing an oxymoron?
I’d like to think that honest marketing is not an oxymoron. Unfortunately, I think most people would agree that it is. Most people also lump marketing, sales and advertising together into a mass of misinformation, lies and double talk. Marketing … Continue reading
Filed under Advertising, Marketing, Sales, Social Marketing, Surprise Marketing
Is stock photography a necessary evil?
I think consumers can smell stock photography from a mile away. I know anyone in advertising or marketing sure can. In a world with rapid turnaround times for advertising and marketing projects, and the explosion in web content, stock photography … Continue reading
Filed under Advertising, agency, client, Design, Marketing
Is advertising (and marketing) just a numbers game?
“It takes at least 6 impressions for a consumer to notice your ad.” “A full-page, 4-color magazine ad has 83% of the value of a 30-second television commercial.” “An Internet banner ad has 16% of the value of a 30-second … Continue reading
Filed under Advertising, agency, client, Marketing, Social Marketing, Surprise Marketing
