Tag Archives: agency
Everyone’s worried about measurement
It’s not just digital marketing that’s worried about measurement. Nielsen is directly in the cross hairs of the major TV companies, big advertisers and some of the biggest ad companies. Top TV companies are banding together to form a new … Continue reading
Filed under Advertising, agency, Consumers, Marketing
You can’t handle the truth
Everyone knows the famous courtroom scene from “A Few Good Men” starring Jack Nicholson, Demi Moore and Tom Cruise. In his outburst, after Tom Cruise demands to know the truth, Jack Nicholson’s character yells, “You can’t handle the truth!” When … Continue reading
Filed under Advertising, agency, client, Marketing
Is it really OK to fail?
Innovative companies and business gurus repeatedly talk about learning through failure. They often state that failure shouldn’t be feared, that a business culture which allows failure to occur and learns from failure becomes a stronger company. Yes, it’s really OK … Continue reading
Filed under agency, client, Human Resources, innovation, Management, Marketing
What a concept!
I just read an article about “cool hunter” Josh Spear. I’ve been a routine reader of JoshSpear.com for the past few years. It keeps me up to date on new products, artists, concepts and other interesting finds and ideas. The … Continue reading
Why is there always a “devil’s advocate” in meetings?
There’s one in nearly every meeting of any importance–the devil’s advocate. The one person who never seems to have an original idea or even a strong personal opinion, but always jumps into the conversation by first stating that they’re “just … Continue reading
Filed under agency, client, innovation, Management, Marketing, Uncategorized
Your agency should have corporate experience
Yes, that’s right, your agency should have corporate experience. You may be thinking, “Of course they do, I’m not their first or only client. They work with corporations all the time.” Let me explain what I mean. Your agency contacts, … Continue reading
Filed under agency, client, Management, Marketing
Can you purposefully create a viral anything?
OK, besides bioengineering an actual virus, can you truly set out to create something viral? Viral videos, viral online campaign, viral advertising, viral marketing? I get a chuckle every time I read an article or overhear comments about a company … Continue reading
Filed under Marketing, Social Marketing
