Tag Archives: blog
Who wants to be the next Matt Drudge?
If you’re starting a blog to develop your own online cash cow, well get in line. There are thousands of people already in line ahead of you. Sure, it might happen, and I wish you the greatest luck and success. … Continue reading
Filed under Consumers, Social Marketing
The rise to power of Mommy (and Daddy) Bloggers
Mommy bloggers may stage a PR blackout in early August to show their contempt for the Federal Trade Commission (FTC) investigation into product reviews and endorsements by parent bloggers. The FTC may begin to apply advertising standards to social media. … Continue reading
Filed under Advertising, Consumers, Social Marketing
Where should I spend my marketing budget?
Based on the Neilsen survey results showing consumers trust “known people” and then “consumer opinions posted online” and “editorial content” and “brand websites” more than typical, traditional advertising channels (TV, radio, print) and way more than digital marketing channels (banner … Continue reading
Filed under Advertising, Consumers, Marketing, Social Marketing, Surprise Marketing
Information Overload?
Information, news, entertainment, blogs, tweets, podcasts, videos…the amount and kinds created is increasing exponentially it seems. I often wonder when our society will reach its breaking point, the point at which we collectively begin to shut down and fight back … Continue reading
Filed under Advertising, Consumers, Marketing, Social Marketing, Surprise Marketing
