Tag Archives: blogger
The rise to power of Mommy (and Daddy) Bloggers
Mommy bloggers may stage a PR blackout in early August to show their contempt for the Federal Trade Commission (FTC) investigation into product reviews and endorsements by parent bloggers. The FTC may begin to apply advertising standards to social media. … Continue reading
Filed under Advertising, Consumers, Social Marketing
Where should I spend my marketing budget?
Based on the Neilsen survey results showing consumers trust “known people” and then “consumer opinions posted online” and “editorial content” and “brand websites” more than typical, traditional advertising channels (TV, radio, print) and way more than digital marketing channels (banner … Continue reading
Filed under Advertising, Consumers, Marketing, Social Marketing, Surprise Marketing
There’s a big difference between being anonymous and being anonymous online
There’s a big difference between being anonymous and being anonymous online. A huge difference. CNN posted a story about the outing of anonymous bloggers. They cited stories about bloggers forced to reveal their true identities when they had preferred to … Continue reading →
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Filed under Social Marketing
Tagged as anonymity, anonymous, blogger, blogging, book deal, CNN, commenter, comments, identity, PittGirl, publicity, Waiter Rant