Tag Archives: books
Blowing Marketing Bubbles with Trouble Gum
I’m a fan of Matthew Cordell’s work in general, and specifically his first book as both author and illustrator, Trouble Gum. I stumbled upon Matthew’s work a couple years ago when I was checking out the snowflakes for Robert’s Snow, … Continue reading
Filed under Social Marketing, Surprise Marketing
Easy Access Doesn’t Make Copyright Infringement OK
In June, a Minneapolis jury awarded $1.92 million in a case of willful copyright infringement for 24 songs. The defendant in the case was 32 years old. Late last week a jury decided that a 25 year old Boston University … Continue reading
Filed under Consumers
Do consumers have a virtual problem?
The rise of the iPod and the Kindle are forever changing how we consume music, books and media in general. Here’s my question… Do consumer have a virtual problem? Just a few years ago you could show someone your music, … Continue reading
Filed under Consumers, innovation
