Tag Archives: brand
Social Media Delivers Patrons to Today’s Artists and Writers
I was always fascinated by the fact that thinkers, inventors and artists like DaVinci had patrons, someone to pay the bills and worry about the little, annoying and boring details while the artist was free to dream, create and innovate. … Continue reading
Filed under Consumers, innovation, Social Marketing
How to handle the rush to complain on Twitter?
I hear more and more stories of seemingly minor customer service issues being trumpeted on Twitter to cause damage to a brand. These posts are also meant to gain the attention of others on Twitter and the brand itself. Twitter … Continue reading
Filed under Consumers, Social Marketing
Getting to the game a little late
The Wall Street Journal is working internally on a WSJ Connect, a “LinkedIn Killer” to compete with the biggest name in business-focused social networking. The Wall Street Journal is owned by News Corporation. News Corporation also owns MySpace, which it … Continue reading
Filed under Consumers, innovation, Social Marketing
Value vs. Volume with Social Media
Bill Gates personally gave up on Facebook while Microsoft as a company has invested $240 million into the social media giant. Gates said that Facebook “was just way too much trouble so I gave it up.” He also admitted that … Continue reading
Filed under Consumers, Social Marketing
In the web 2.0 world, do marketers matter?
In the web 2.0 world, do marketers matter? The question may make you laugh. The question may fill you with fear. The question may make you happy. Your reaction depends on who you are and what you do. If you’re … Continue reading
Filed under Advertising, Consumers, innovation, Marketing, Social Marketing
Go ahead and try to unsubscribe.
Why do some companies continue to make it difficult for consumers to unsubscribe from email newsletters? Yes, they do it so you give up and decide not to unsubscribe. That’s how they keep you in their marketing web with the … Continue reading
Who do you trust?
You could sing that line to the tune of the the Bo Diddly or George Thorogood song “Who do you love?” to get you thinking about who consumers trust when it comes to marketing, advertising and product/service recommendations. I was … Continue reading
Filed under Advertising, Consumers, Marketing, Social Marketing
You can’t handle the truth
Everyone knows the famous courtroom scene from “A Few Good Men” starring Jack Nicholson, Demi Moore and Tom Cruise. In his outburst, after Tom Cruise demands to know the truth, Jack Nicholson’s character yells, “You can’t handle the truth!” When … Continue reading
Filed under Advertising, agency, client, Marketing
Do giveaways work?
If you twitter at all you’ve seen the sudden popularity of “#moonfruit” which is a giveaway for a new MacBook every day for the next 10 days. It’ll be interesting to see how well this campaign works for Moonfruit. They’re … Continue reading
Filed under Advertising, Consumers, Marketing, Social Marketing
