Tag Archives: client
A social marketing expert guaranteed me 10,000 Twitter followers in 30 days!
Beware the self-proclaimed social marketing expert. This post at Mashable (from WAY back in December 2009, ancient news in some circles) made me laugh when I first read it. There were nearly 16,000 social marketing or social media experts on … Continue reading
Filed under Advertising, client, Consumers, Marketing, Sales, Social Marketing
You can’t handle the truth
Everyone knows the famous courtroom scene from “A Few Good Men” starring Jack Nicholson, Demi Moore and Tom Cruise. In his outburst, after Tom Cruise demands to know the truth, Jack Nicholson’s character yells, “You can’t handle the truth!” When … Continue reading
Filed under Advertising, agency, client, Marketing
Is it really OK to fail?
Innovative companies and business gurus repeatedly talk about learning through failure. They often state that failure shouldn’t be feared, that a business culture which allows failure to occur and learns from failure becomes a stronger company. Yes, it’s really OK … Continue reading
Filed under agency, client, Human Resources, innovation, Management, Marketing
What a concept!
I just read an article about “cool hunter” Josh Spear. I’ve been a routine reader of JoshSpear.com for the past few years. It keeps me up to date on new products, artists, concepts and other interesting finds and ideas. The … Continue reading
Your agency should have corporate experience
Yes, that’s right, your agency should have corporate experience. You may be thinking, “Of course they do, I’m not their first or only client. They work with corporations all the time.” Let me explain what I mean. Your agency contacts, … Continue reading
Filed under agency, client, Management, Marketing
Can you purposefully create a viral anything?
OK, besides bioengineering an actual virus, can you truly set out to create something viral? Viral videos, viral online campaign, viral advertising, viral marketing? I get a chuckle every time I read an article or overhear comments about a company … Continue reading
Filed under Marketing, Social Marketing
