Tag Archives: content

Hello, I’m a media executive, and I’m embarrassingly out of touch.

Please read this brief article before proceeding: http://bit.ly/aBM1w8 OK.  Wow, huh? No wonder newspapers are failing. First, the insulated corporate-think is breath-taking.  Look, the term “free content” means content is free for consumers.    If your newspaper doesn’t charge for online … Continue reading

Leave a Comment

Filed under Advertising, Consumers, Marketing, Social Marketing

Charging fees for free stuff

Rupert Murdoch of News Corporation stated that the company would begin charging for content across all online properties by year end.  The new approach to news delivery was precipitated by a steep decline in operating profits.  Murdoch also called out … Continue reading

Leave a Comment

Filed under Consumers, Marketing