Tag Archives: conversation

April 23, 2010

The myth of multi-tasking efficiencies

I was on a webinar (yes, the word has stuck around much to my chagrin) today and while I was listening on the phone and watching on my notebook, the host pushed a message onscreen to join the conversation on … Continue reading →

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April 1, 2010

Hello, I’m a media executive, and I’m embarrassingly out of touch.

Please read this brief article before proceeding: http://bit.ly/aBM1w8 OK.  Wow, huh? No wonder newspapers are failing. First, the insulated corporate-think is breath-taking.  Look, the term “free content” means content is free for consumers.    If your newspaper doesn’t charge for online … Continue reading →

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February 9, 2010

Getting over the fear of social marketing

You can see the fear in their eyes. You can see it in their body language during meetings when the topic comes up. It’s the fear of social marketing. Sure, everyone is talking about social marketing, but a lot of … Continue reading →

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