Tag Archives: customers

Getting over the fear of social marketing

You can see the fear in their eyes. You can see it in their body language during meetings when the topic comes up. It’s the fear of social marketing. Sure, everyone is talking about social marketing, but a lot of … Continue reading

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Filed under Advertising, client, Consumers, Management, Marketing, Social Marketing

Are You Marketing to Yourself?

It’s very easy to believe that you absolutely know how, when and where best to reach your customers and prospects with your marketing messages.  Especially after many years of experience with a specific marketplace, you can easily fall into the … Continue reading

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Filed under Advertising, agency, client, Consumers, Marketing, Sales, Social Marketing

Getting to the game a little late

The Wall Street Journal is working internally on a WSJ Connect, a “LinkedIn Killer” to compete with the biggest name in business-focused social networking.  The Wall Street Journal is owned by News Corporation.  News Corporation also owns MySpace, which it … Continue reading

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Filed under Consumers, innovation, Social Marketing

I thought I was talking to Customer Service

I’ve been a long time customer of AT&T, through a few incarnations actually: AT&T, SBC, Cingular Wireless, at&t and AT&T Mobility.  And, as a general rule, their customer service is usually good.  The reps aren’t to blame for the systems, … Continue reading

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Filed under Consumers, Marketing