Tag Archives: Facebook
A social marketing expert guaranteed me 10,000 Twitter followers in 30 days!
Beware the self-proclaimed social marketing expert. This post at Mashable (from WAY back in December 2009, ancient news in some circles) made me laugh when I first read it. There were nearly 16,000 social marketing or social media experts on … Continue reading
Filed under Advertising, client, Consumers, Marketing, Sales, Social Marketing
Can you really be private online?
Online privacy is a real concern for most people, more so as social networking becomes mainstream and keeps a detailed record of everything about us. If you take online privacy seriously, then you’ve likely set yourself some stringent privacy settings … Continue reading
Filed under Social Marketing
Are You Marketing to Yourself?
It’s very easy to believe that you absolutely know how, when and where best to reach your customers and prospects with your marketing messages. Especially after many years of experience with a specific marketplace, you can easily fall into the … Continue reading
Filed under Advertising, agency, client, Consumers, Marketing, Sales, Social Marketing
Getting to the game a little late
The Wall Street Journal is working internally on a WSJ Connect, a “LinkedIn Killer” to compete with the biggest name in business-focused social networking. The Wall Street Journal is owned by News Corporation. News Corporation also owns MySpace, which it … Continue reading
Filed under Consumers, innovation, Social Marketing
Value vs. Volume with Social Media
Bill Gates personally gave up on Facebook while Microsoft as a company has invested $240 million into the social media giant. Gates said that Facebook “was just way too much trouble so I gave it up.” He also admitted that … Continue reading
Filed under Consumers, Social Marketing
Privacy in the age of Social Media
Most of us believe we have a right to privacy. How far that right goes is a matter of strong debate and a good share of legal wrangling. While most of us agree in general that privacy should be protected, … Continue reading
Filed under Consumers, Social Marketing
Does FREE work?
Does FREE work for business, for sales, for marketing? Yes and no. Yes, it’ll get you instant traction, it can gain you lots of new friends, followers, customers, fans, but it sure won’t make you any money. No, there’s a … Continue reading
Filed under Management, Marketing, Sales, Social Marketing
Follow-up to “Don’t treat Social Marketing like a popularity contest” post
A former colleague sent me a nice email about my post. He told me that he’s trying to balance needing a large, widespread audience to get your message out there with not being a “friend/follower” hoarder. I completely understand. Wanting … Continue reading
Filed under Social Marketing
Don’t treat social marketing like a popularity contest
You have a lot of numbers to wow you… # of followers, visitors, visits, # of comments, time spent per user, # of friends, # of connections, # of links, and so on and so on. Sure, the numbers may … Continue reading
Filed under Social Marketing
