Tag Archives: Free

April 1, 2010

Hello, I’m a media executive, and I’m embarrassingly out of touch.

Please read this brief article before proceeding: http://bit.ly/aBM1w8 OK.  Wow, huh? No wonder newspapers are failing. First, the insulated corporate-think is breath-taking.  Look, the term “free content” means content is free for consumers.    If your newspaper doesn’t charge for online … Continue reading →

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Filed under Advertising, Consumers, Marketing, Social Marketing

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August 6, 2009

Charging fees for free stuff

Rupert Murdoch of News Corporation stated that the company would begin charging for content across all online properties by year end.  The new approach to news delivery was precipitated by a steep decline in operating profits.  Murdoch also called out … Continue reading →

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Filed under Consumers, Marketing

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April 14, 2009

Does FREE work?

Does FREE work for business, for sales, for marketing? Yes and no. Yes, it’ll get you instant traction, it can gain you lots of new friends, followers, customers, fans, but it sure won’t make you any money. No, there’s a … Continue reading →

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Filed under Management, Marketing, Sales, Social Marketing

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