Tag Archives: Google
Hello, I’m a media executive, and I’m embarrassingly out of touch.
Please read this brief article before proceeding: http://bit.ly/aBM1w8 OK. Wow, huh? No wonder newspapers are failing. First, the insulated corporate-think is breath-taking. Look, the term “free content” means content is free for consumers. If your newspaper doesn’t charge for online … Continue reading
Filed under Advertising, Consumers, Marketing, Social Marketing
Getting to the game a little late
The Wall Street Journal is working internally on a WSJ Connect, a “LinkedIn Killer” to compete with the biggest name in business-focused social networking. The Wall Street Journal is owned by News Corporation. News Corporation also owns MySpace, which it … Continue reading
Filed under Consumers, innovation, Social Marketing
Privacy in the age of Social Media
Most of us believe we have a right to privacy. How far that right goes is a matter of strong debate and a good share of legal wrangling. While most of us agree in general that privacy should be protected, … Continue reading
Filed under Consumers, Social Marketing
Google algorithm knows which employees will quit?
It may fill some with hope and others with fear, but Google has apparently created an algorithm that can predict which employees are most likely to quit soon. http://online.wsj.com/article/SB124269038041932531.html The best use of this technology should be the targeting of … Continue reading
Filed under Human Resources, innovation
Does FREE work?
Does FREE work for business, for sales, for marketing? Yes and no. Yes, it’ll get you instant traction, it can gain you lots of new friends, followers, customers, fans, but it sure won’t make you any money. No, there’s a … Continue reading
Filed under Management, Marketing, Sales, Social Marketing
Is Google about to Tweet Twitter’s Horn?
Online chatter is pointing to a possible deal for Google to swallow Twitter: http://money.cnn.com/news/newsfeeds/siliconalley/start_ups/twitter_to_google_too_soon_2009_4.html Rumors like this spread quickly, so it’s too early to tell if this deal will happen. Twitter has seen enormous increases in usage and accounts, and … Continue reading
Filed under Marketing, Social Marketing
