Tag Archives: innovation
Getting to the game a little late
The Wall Street Journal is working internally on a WSJ Connect, a “LinkedIn Killer” to compete with the biggest name in business-focused social networking. The Wall Street Journal is owned by News Corporation. News Corporation also owns MySpace, which it … Continue reading
Filed under Consumers, innovation, Social Marketing
In the web 2.0 world, do marketers matter?
In the web 2.0 world, do marketers matter? The question may make you laugh. The question may fill you with fear. The question may make you happy. Your reaction depends on who you are and what you do. If you’re … Continue reading
Filed under Advertising, Consumers, innovation, Marketing, Social Marketing
Is it really OK to fail?
Innovative companies and business gurus repeatedly talk about learning through failure. They often state that failure shouldn’t be feared, that a business culture which allows failure to occur and learns from failure becomes a stronger company. Yes, it’s really OK … Continue reading
Filed under agency, client, Human Resources, innovation, Management, Marketing
What is innovation?
I won’t start by stating the Merriam-Webster definition of innovation, or even the Wikipedia entry for innovation. The often used example of innovation centers on the space race in the 1960s between the Soviet Union and the U.S.A., and the … Continue reading
Filed under innovation
How to get better results from doing the same thing again and again and again…
When will you get better business results from doing the same marketing activites again and again, year after year? The 10th time it’ll work? The 14th? The 100th? The real answer is that you can’t get better results from … Continue reading
Filed under Marketing
