Tag Archives: Kindle

August 20, 2009

One small step for print media, one giant leap for marketing?

CBS and Pepsi have, to my knowledge, embedded the first video player in a print ad in the latest Entertainment Weekly. This experiment is surely to spur several different reactions: How cool! How annoying! How do you recycle this thing? … Continue reading →

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August 6, 2009

Charging fees for free stuff

Rupert Murdoch of News Corporation stated that the company would begin charging for content across all online properties by year end.  The new approach to news delivery was precipitated by a steep decline in operating profits.  Murdoch also called out … Continue reading →

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July 18, 2009

Big Brother and Amazon’s Ironic Kindle Controversy

In a twist of irony that couldn’t have been better scripted by Hollywood, Amazon erased all copies of George Orwell’s 1984 and Animal Farm from Kindles in the middle of the night and then credited user accounts for the purchases. … Continue reading →

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April 14, 2009

Do consumers have a virtual problem?

The rise of the iPod and the Kindle are forever changing how we consume music, books and media in general. Here’s my question… Do consumer have a virtual problem? Just a few years ago you could show someone your music, … Continue reading →

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April 2, 2009

Amazon Kindle Revolution?

No, I don’t own a Kindle yet, but I just read a wildly interesting stat about the Kindle in relation to the New York Times: It costs the [New York] Times about twice as much money to print and deliver … Continue reading →

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