Tag Archives: LinkedIn

A social marketing expert guaranteed me 10,000 Twitter followers in 30 days!

Beware the self-proclaimed social marketing expert. This post at Mashable (from WAY back in December 2009, ancient news in some circles) made me laugh when I first read it.  There were nearly 16,000 social marketing or social media experts on … Continue reading

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Filed under Advertising, client, Consumers, Marketing, Sales, Social Marketing

Can you really be private online?

Online privacy is a real concern for most people, more so as social networking becomes mainstream and keeps a detailed record of everything about us.  If you take online privacy seriously, then you’ve likely set yourself some stringent privacy settings … Continue reading

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Filed under Social Marketing

Getting to the game a little late

The Wall Street Journal is working internally on a WSJ Connect, a “LinkedIn Killer” to compete with the biggest name in business-focused social networking.  The Wall Street Journal is owned by News Corporation.  News Corporation also owns MySpace, which it … Continue reading

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Filed under Consumers, innovation, Social Marketing

Privacy in the age of Social Media

Most of us believe we have a right to privacy.  How far that right goes is a matter of strong debate and a good share of legal wrangling.  While most of us agree in general that privacy should be protected, … Continue reading

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Filed under Consumers, Social Marketing

Follow-up to “Don’t treat Social Marketing like a popularity contest” post

A former colleague sent me a nice email about my post.  He told me that he’s trying to balance needing a large, widespread audience to get your message out there with not being a “friend/follower” hoarder.  I completely understand. Wanting … Continue reading

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Filed under Social Marketing

Don’t treat social marketing like a popularity contest

You have a lot of numbers to wow you… # of followers, visitors, visits, # of comments, time spent per user, # of friends, # of connections, # of links, and so on and so on. Sure, the numbers may … Continue reading

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Filed under Social Marketing