Tag Archives: Marketing
Surprise Marketing Example: Skateboarding Stir Fry Ingredients
How do you market premium non-stick cookware. With skateboarding stir fry ingredients, of course! What a great way to draw attention to your product and get people talking. The social media legs of the event is the icing on top. … Continue reading
Filed under Advertising, Consumers, Marketing, Social Marketing, Surprise Marketing
Hello, I’m a media executive, and I’m embarrassingly out of touch.
Please read this brief article before proceeding: http://bit.ly/aBM1w8 OK. Wow, huh? No wonder newspapers are failing. First, the insulated corporate-think is breath-taking. Look, the term “free content” means content is free for consumers. If your newspaper doesn’t charge for online … Continue reading
Filed under Advertising, Consumers, Marketing, Social Marketing
A social marketing expert guaranteed me 10,000 Twitter followers in 30 days!
Beware the self-proclaimed social marketing expert. This post at Mashable (from WAY back in December 2009, ancient news in some circles) made me laugh when I first read it. There were nearly 16,000 social marketing or social media experts on … Continue reading
Filed under Advertising, client, Consumers, Marketing, Sales, Social Marketing
Blowing Marketing Bubbles with Trouble Gum
I’m a fan of Matthew Cordell’s work in general, and specifically his first book as both author and illustrator, Trouble Gum. I stumbled upon Matthew’s work a couple years ago when I was checking out the snowflakes for Robert’s Snow, … Continue reading
Filed under Social Marketing, Surprise Marketing
How to Improve Yoplait’s Save Lids to Save Lives Program
I grabbed a Yoplait yogurt out of my fridge and couldn’t help but notice the pink lid. Yes, Yoplait is running their pink lid “Save Lids to Save Lives” campaign in support of Susan G. Komen for the Cure. I’m … Continue reading
Filed under Consumers, Marketing, Sales, Social Marketing
Are You Marketing to Yourself?
It’s very easy to believe that you absolutely know how, when and where best to reach your customers and prospects with your marketing messages. Especially after many years of experience with a specific marketplace, you can easily fall into the … Continue reading
Filed under Advertising, agency, client, Consumers, Marketing, Sales, Social Marketing
Now everything and everyone gets a trailer. I like it.
Trailers aren’t just for movies anymore. With the wide availability of software, services and people for the creation of motion graphics as well as the ease of digital video production, trailers are everywhere. Picture books have trailers. Upcoming novels have … Continue reading
Filed under Advertising, Marketing, Social Marketing
Half-hearted marketing attempt worse than not trying at all
Today I received a small birthday card in the mail from a mortgage broker I worked with about 6 years ago. First of all, he was great to work with, and took the time to explain everything throughout the refinancing … Continue reading
The science… or maybe the art… of marketing
What is marketing–an art or a science? Or is it both? Or neither? Over the years I’ve noticed two tribes on the Island of Marketing: one tribe, Science, believes that measurement, metrics, methodology and hard facts can be used to … Continue reading
Filed under Advertising, Consumers, Marketing
