Tag Archives: media

April 1, 2010

Hello, I’m a media executive, and I’m embarrassingly out of touch.

Please read this brief article before proceeding: http://bit.ly/aBM1w8 OK.  Wow, huh? No wonder newspapers are failing. First, the insulated corporate-think is breath-taking.  Look, the term “free content” means content is free for consumers.    If your newspaper doesn’t charge for online … Continue reading →

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Filed under Advertising, Consumers, Marketing, Social Marketing

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August 20, 2009

One small step for print media, one giant leap for marketing?

CBS and Pepsi have, to my knowledge, embedded the first video player in a print ad in the latest Entertainment Weekly. This experiment is surely to spur several different reactions: How cool! How annoying! How do you recycle this thing? … Continue reading →

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Filed under Advertising, Consumers, Design, innovation, Marketing

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