Tag Archives: MySpace

A social marketing expert guaranteed me 10,000 Twitter followers in 30 days!

Beware the self-proclaimed social marketing expert. This post at Mashable (from WAY back in December 2009, ancient news in some circles) made me laugh when I first read it.  There were nearly 16,000 social marketing or social media experts on … Continue reading

3 Comments

Filed under Advertising, client, Consumers, Marketing, Sales, Social Marketing

Can you really be private online?

Online privacy is a real concern for most people, more so as social networking becomes mainstream and keeps a detailed record of everything about us.  If you take online privacy seriously, then you’ve likely set yourself some stringent privacy settings … Continue reading

Leave a Comment

Filed under Social Marketing

Are You Marketing to Yourself?

It’s very easy to believe that you absolutely know how, when and where best to reach your customers and prospects with your marketing messages.  Especially after many years of experience with a specific marketplace, you can easily fall into the … Continue reading

Leave a Comment

Filed under Advertising, agency, client, Consumers, Marketing, Sales, Social Marketing

Charging fees for free stuff

Rupert Murdoch of News Corporation stated that the company would begin charging for content across all online properties by year end.  The new approach to news delivery was precipitated by a steep decline in operating profits.  Murdoch also called out … Continue reading

Leave a Comment

Filed under Consumers, Marketing

Getting to the game a little late

The Wall Street Journal is working internally on a WSJ Connect, a “LinkedIn Killer” to compete with the biggest name in business-focused social networking.  The Wall Street Journal is owned by News Corporation.  News Corporation also owns MySpace, which it … Continue reading

Leave a Comment

Filed under Consumers, innovation, Social Marketing

Privacy in the age of Social Media

Most of us believe we have a right to privacy.  How far that right goes is a matter of strong debate and a good share of legal wrangling.  While most of us agree in general that privacy should be protected, … Continue reading

Leave a Comment

Filed under Consumers, Social Marketing

Does FREE work?

Does FREE work for business, for sales, for marketing? Yes and no. Yes, it’ll get you instant traction, it can gain you lots of new friends, followers, customers, fans, but it sure won’t make you any money. No, there’s a … Continue reading

Leave a Comment

Filed under Management, Marketing, Sales, Social Marketing

Follow-up to “Don’t treat Social Marketing like a popularity contest” post

A former colleague sent me a nice email about my post.  He told me that he’s trying to balance needing a large, widespread audience to get your message out there with not being a “friend/follower” hoarder.  I completely understand. Wanting … Continue reading

Leave a Comment

Filed under Social Marketing

Don’t treat social marketing like a popularity contest

You have a lot of numbers to wow you… # of followers, visitors, visits, # of comments, time spent per user, # of friends, # of connections, # of links, and so on and so on. Sure, the numbers may … Continue reading

Leave a Comment

Filed under Social Marketing