Tag Archives: online

Suprise Marketing: Hasbro Celebrates the Candyland 60th Anniversary

Hasbro uses the most crooked street in America, Lombard Street in San Francisco, as a life-sized Candyland board. Of course, a few cranky onlookers may turn their nose up at this blatant act of consumerism and capitalism, but most people … Continue reading

Leave a Comment

Filed under Advertising, Consumers, Marketing, Social Marketing, Surprise Marketing

What is free speech online?

A New York Supreme Court judge very recently ruled in favor of a former model who wants to discover the identity of an anonymous blogger who posted pictures and disparaging comments about her online using Google’s Blogger.com service.  The ruling … Continue reading

Leave a Comment

Filed under Social Marketing

How Can We Stop the Slow Death of Newspapers?

Newspapers across the country are dying.  Subscriptions are down.  Newspapers are struggling with revenue streams for their online presence.  Advertising is down.  Some newspapers are limiting themselves to one edition per day, or a few editions per week instead of … Continue reading

1 Comment

Filed under Consumers, innovation

Who do you trust?

You could sing that line to the tune of the the Bo Diddly or George Thorogood song “Who do you love?” to get you thinking about who consumers trust when it comes to marketing, advertising and product/service recommendations. I was … Continue reading

Leave a Comment

Filed under Advertising, Consumers, Marketing, Social Marketing