Tag Archives: print
In the web 2.0 world, do marketers matter?
In the web 2.0 world, do marketers matter? The question may make you laugh. The question may fill you with fear. The question may make you happy. Your reaction depends on who you are and what you do. If you’re … Continue reading
Filed under Advertising, Consumers, innovation, Marketing, Social Marketing
Where should I spend my marketing budget?
Based on the Neilsen survey results showing consumers trust “known people” and then “consumer opinions posted online” and “editorial content” and “brand websites” more than typical, traditional advertising channels (TV, radio, print) and way more than digital marketing channels (banner … Continue reading
Filed under Advertising, Consumers, Marketing, Social Marketing, Surprise Marketing
Beating the dead horse of advertising
You skip over the ads in magazines. You likely skip the ads in newspapers. More than likely you don’t even read the actual newspaper anymore. You use a DVR or Tivo to fast forward through annoying TV commercials. You ignore … Continue reading
Filed under Advertising, agency, Consumers, Marketing, Social Marketing, Surprise Marketing
