Tag Archives: product

Suprise Marketing: Hasbro Celebrates the Candyland 60th Anniversary

Hasbro uses the most crooked street in America, Lombard Street in San Francisco, as a life-sized Candyland board. Of course, a few cranky onlookers may turn their nose up at this blatant act of consumerism and capitalism, but most people … Continue reading

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Filed under Advertising, Consumers, Marketing, Social Marketing, Surprise Marketing

Who do you trust?

You could sing that line to the tune of the the Bo Diddly or George Thorogood song “Who do you love?” to get you thinking about who consumers trust when it comes to marketing, advertising and product/service recommendations. I was … Continue reading

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Do giveaways work?

If you twitter at all you’ve seen the sudden popularity of “#moonfruit” which is a giveaway for a new MacBook every day for the next 10 days.  It’ll be interesting to see how well this campaign works for Moonfruit.  They’re … Continue reading

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Beating the dead horse of advertising

You  skip over the ads in magazines. You likely skip the ads in newspapers.  More than likely you don’t even read the actual newspaper anymore. You use a DVR or Tivo to fast forward through annoying TV commercials. You ignore … Continue reading

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Filed under Advertising, agency, Consumers, Marketing, Social Marketing, Surprise Marketing