Tag Archives: Sales
A social marketing expert guaranteed me 10,000 Twitter followers in 30 days!
Beware the self-proclaimed social marketing expert. This post at Mashable (from WAY back in December 2009, ancient news in some circles) made me laugh when I first read it. There were nearly 16,000 social marketing or social media experts on … Continue reading
Filed under Advertising, client, Consumers, Marketing, Sales, Social Marketing
How to Improve Yoplait’s Save Lids to Save Lives Program
I grabbed a Yoplait yogurt out of my fridge and couldn’t help but notice the pink lid. Yes, Yoplait is running their pink lid “Save Lids to Save Lives” campaign in support of Susan G. Komen for the Cure. I’m … Continue reading
Filed under Consumers, Marketing, Sales, Social Marketing
Are You Marketing to Yourself?
It’s very easy to believe that you absolutely know how, when and where best to reach your customers and prospects with your marketing messages. Especially after many years of experience with a specific marketplace, you can easily fall into the … Continue reading
Filed under Advertising, agency, client, Consumers, Marketing, Sales, Social Marketing
Do giveaways work?
If you twitter at all you’ve seen the sudden popularity of “#moonfruit” which is a giveaway for a new MacBook every day for the next 10 days. It’ll be interesting to see how well this campaign works for Moonfruit. They’re … Continue reading
Filed under Marketing, Social Marketing, Advertising, Consumers
What should I measure?
I’ve been asked the question in a few different ways by clients both big and small, public and private, for profit and non-profit: “What should I measure?” “How do I know if my marketing is working?” “How do we prove … Continue reading
Filed under Advertising, agency, client, Consumers, Marketing, Sales, Social Marketing
Troubling times for name brands, now and forever?
Consumers are more often turning to store brands and “generic” brands instead of the big name brands. http://www.inc.com/news/articles/2009/05/store-brands.html This is not a short-term trend merely due to the current economic downturn. Consumers are finding similar or the same quality between … Continue reading
Filed under Advertising, Consumers, Marketing, Sales
Thanks for the spam: being a salesperson is tough, but it doesn’t mean you should be annoying
I was spammed by a local printer. Here’s the email: My name is Jack LASTNAME and I am the Account Executive at COMPANY in Milwaukee. At COMPANY we specialize in 4 color digital printing, which I am sure would be … Continue reading
Is Honest Marketing an oxymoron?
I’d like to think that honest marketing is not an oxymoron. Unfortunately, I think most people would agree that it is. Most people also lump marketing, sales and advertising together into a mass of misinformation, lies and double talk. Marketing … Continue reading
Filed under Advertising, Marketing, Sales, Social Marketing, Surprise Marketing
Does FREE work?
Does FREE work for business, for sales, for marketing? Yes and no. Yes, it’ll get you instant traction, it can gain you lots of new friends, followers, customers, fans, but it sure won’t make you any money. No, there’s a … Continue reading
Filed under Management, Marketing, Sales, Social Marketing
