Tag Archives: social marketing metrics
Showing Social Marketing Value (Follow-up)
I had another proposal for my client with the community site. If one of their goals was to reward members (their most vocal and loyal customers) for recruiting their friends, family and neighbors to become members, we needed a method … Continue reading
Filed under Social Marketing
Showing Social Marketing Value
I recommend taking a multi-channel approach to proving social marketing ROI. Let’s look at a couple examples: Example #1 I worked with a client with an active and growing community site focused on one of their brands. Consumers became members … Continue reading
Filed under Social Marketing
Social Marketing’s Magic Bullet Metric?
Everyone is searching for the single metric that will prove the ROI of social marketing. It’s the topic of numerous conference presentations, blog posts and industry articles. It’s no surprise that the single metric doesn’t exist…yet. (I’ll never claim that … Continue reading
Filed under Social Marketing
