Tag Archives: Social Marketing
Surprise Marketing Example: Skateboarding Stir Fry Ingredients
How do you market premium non-stick cookware. With skateboarding stir fry ingredients, of course! What a great way to draw attention to your product and get people talking. The social media legs of the event is the icing on top. … Continue reading
Filed under Advertising, Consumers, Marketing, Social Marketing, Surprise Marketing
A social marketing expert guaranteed me 10,000 Twitter followers in 30 days!
Beware the self-proclaimed social marketing expert. This post at Mashable (from WAY back in December 2009, ancient news in some circles) made me laugh when I first read it. There were nearly 16,000 social marketing or social media experts on … Continue reading
Filed under Advertising, client, Consumers, Marketing, Sales, Social Marketing
Blowing Marketing Bubbles with Trouble Gum
I’m a fan of Matthew Cordell’s work in general, and specifically his first book as both author and illustrator, Trouble Gum. I stumbled upon Matthew’s work a couple years ago when I was checking out the snowflakes for Robert’s Snow, … Continue reading
Filed under Social Marketing, Surprise Marketing
Social Media Delivers Patrons to Today’s Artists and Writers
I was always fascinated by the fact that thinkers, inventors and artists like DaVinci had patrons, someone to pay the bills and worry about the little, annoying and boring details while the artist was free to dream, create and innovate. … Continue reading
Filed under Consumers, innovation, Social Marketing
How to Improve Yoplait’s Save Lids to Save Lives Program
I grabbed a Yoplait yogurt out of my fridge and couldn’t help but notice the pink lid. Yes, Yoplait is running their pink lid “Save Lids to Save Lives” campaign in support of Susan G. Komen for the Cure. I’m … Continue reading
Filed under Consumers, Marketing, Sales, Social Marketing
Getting to the game a little late
The Wall Street Journal is working internally on a WSJ Connect, a “LinkedIn Killer” to compete with the biggest name in business-focused social networking. The Wall Street Journal is owned by News Corporation. News Corporation also owns MySpace, which it … Continue reading
Filed under Consumers, innovation, Social Marketing
Now everything and everyone gets a trailer. I like it.
Trailers aren’t just for movies anymore. With the wide availability of software, services and people for the creation of motion graphics as well as the ease of digital video production, trailers are everywhere. Picture books have trailers. Upcoming novels have … Continue reading
Filed under Advertising, Marketing, Social Marketing
Value vs. Volume with Social Media
Bill Gates personally gave up on Facebook while Microsoft as a company has invested $240 million into the social media giant. Gates said that Facebook “was just way too much trouble so I gave it up.” He also admitted that … Continue reading
Filed under Consumers, Social Marketing
The rise to power of Mommy (and Daddy) Bloggers
Mommy bloggers may stage a PR blackout in early August to show their contempt for the Federal Trade Commission (FTC) investigation into product reviews and endorsements by parent bloggers. The FTC may begin to apply advertising standards to social media. … Continue reading
Filed under Advertising, Consumers, Social Marketing
