Tag Archives: success
Who do you trust?
You could sing that line to the tune of the the Bo Diddly or George Thorogood song “Who do you love?” to get you thinking about who consumers trust when it comes to marketing, advertising and product/service recommendations. I was … Continue reading
Filed under Advertising, Consumers, Marketing, Social Marketing
Is it really OK to fail?
Innovative companies and business gurus repeatedly talk about learning through failure. They often state that failure shouldn’t be feared, that a business culture which allows failure to occur and learns from failure becomes a stronger company. Yes, it’s really OK … Continue reading
Filed under agency, client, Human Resources, innovation, Management, Marketing
The value of business books
I’m not a voracious reader of business books, but I’ve read my fair share of them over the years. The number of them available is staggering–Permission Marketing, Good to Great, Blue Ocean Strategy and on and on. And on. I’ve … Continue reading
Filed under innovation, Management, Marketing
