Tag Archives: Surprise Marketing
Surprise Marketing Example: Skateboarding Stir Fry Ingredients
How do you market premium non-stick cookware. With skateboarding stir fry ingredients, of course! What a great way to draw attention to your product and get people talking. The social media legs of the event is the icing on top. … Continue reading
Filed under Advertising, Consumers, Marketing, Social Marketing, Surprise Marketing
Bounty does Surprise Marketing right
Bounty paper towels staged some surprise marketing on the streets of New York and Los Angeles. People were suddenly confronted with a giant melting popsicle and a to-go coffee cup spill during their otherwise normal day. In the post on … Continue reading
Filed under Advertising, Surprise Marketing
Where should I spend my marketing budget?
Based on the Neilsen survey results showing consumers trust “known people” and then “consumer opinions posted online” and “editorial content” and “brand websites” more than typical, traditional advertising channels (TV, radio, print) and way more than digital marketing channels (banner … Continue reading
Filed under Advertising, Consumers, Marketing, Social Marketing, Surprise Marketing
Something better than movie preview commercials!
I don’t like the ads played before movie previews at the theatre. In fact, I hate them. Why? Because I’m absolutely forced to endure the commercial. I can’t get away from it. And I just paid a good amount of … Continue reading
Filed under Advertising, Consumers, innovation, Marketing, Surprise Marketing
The Marketing of Loyalty and Reward Cards
First, a story. I stopped at a local grocery store, one that I hadn’t been to for quite a long time. I went to the customer service counter to ask to sign up for a reward card. All the grocery … Continue reading
Filed under Consumers, Marketing, Social Marketing, Uncategorized
Information Overload?
Information, news, entertainment, blogs, tweets, podcasts, videos…the amount and kinds created is increasing exponentially it seems. I often wonder when our society will reach its breaking point, the point at which we collectively begin to shut down and fight back … Continue reading
Filed under Advertising, Consumers, Marketing, Social Marketing, Surprise Marketing
Signal vs. Noise: Surprise Marketing
I’ve been thinking a lot lately about signal vs. noise and the pressure it puts on marketing and advertising. All consumers are trying to shut out advertising and marketing messages from their media. Just look at the growth of DVRs, … Continue reading
Filed under Advertising, Consumers, Marketing, Social Marketing, Surprise Marketing
Is Honest Marketing an oxymoron?
I’d like to think that honest marketing is not an oxymoron. Unfortunately, I think most people would agree that it is. Most people also lump marketing, sales and advertising together into a mass of misinformation, lies and double talk. Marketing … Continue reading
Filed under Advertising, Marketing, Sales, Social Marketing, Surprise Marketing
Is advertising (and marketing) just a numbers game?
“It takes at least 6 impressions for a consumer to notice your ad.” “A full-page, 4-color magazine ad has 83% of the value of a 30-second television commercial.” “An Internet banner ad has 16% of the value of a 30-second … Continue reading
Filed under Advertising, agency, client, Marketing, Social Marketing, Surprise Marketing
