Tag Archives: TV
Hello, I’m a media executive, and I’m embarrassingly out of touch.
Please read this brief article before proceeding: http://bit.ly/aBM1w8 OK. Wow, huh? No wonder newspapers are failing. First, the insulated corporate-think is breath-taking. Look, the term “free content” means content is free for consumers. If your newspaper doesn’t charge for online … Continue reading
Filed under Advertising, Consumers, Marketing, Social Marketing
Everyone’s worried about measurement
It’s not just digital marketing that’s worried about measurement. Nielsen is directly in the cross hairs of the major TV companies, big advertisers and some of the biggest ad companies. Top TV companies are banding together to form a new … Continue reading
Filed under Advertising, agency, Consumers, Marketing
In the web 2.0 world, do marketers matter?
In the web 2.0 world, do marketers matter? The question may make you laugh. The question may fill you with fear. The question may make you happy. Your reaction depends on who you are and what you do. If you’re … Continue reading
Filed under Advertising, Consumers, innovation, Marketing, Social Marketing
Where should I spend my marketing budget?
Based on the Neilsen survey results showing consumers trust “known people” and then “consumer opinions posted online” and “editorial content” and “brand websites” more than typical, traditional advertising channels (TV, radio, print) and way more than digital marketing channels (banner … Continue reading
Filed under Advertising, Consumers, Marketing, Social Marketing, Surprise Marketing
Who do you trust?
You could sing that line to the tune of the the Bo Diddly or George Thorogood song “Who do you love?” to get you thinking about who consumers trust when it comes to marketing, advertising and product/service recommendations. I was … Continue reading
Filed under Advertising, Consumers, Marketing, Social Marketing
Beating the dead horse of advertising
You skip over the ads in magazines. You likely skip the ads in newspapers. More than likely you don’t even read the actual newspaper anymore. You use a DVR or Tivo to fast forward through annoying TV commercials. You ignore … Continue reading
Filed under Advertising, agency, Consumers, Marketing, Social Marketing, Surprise Marketing
